Archive for the ‘Top Page Marketing Solutions’ Category
Your Online Marketing Efforts – How Do You Know What’s Best?
July 26th, 2009
“Organic” Search Engine Optimization (SEO)
Studies done a few years ago (but still accurate today) show that Organic SEO can give you some significant advantages that PPC advertising can’t provide. Research shows that an overwhelming 70% of all searchers click on the Organic listings rather than the Sponsored – or paid – listings. That’s a significant percentage of the searchers out there spending their time on organic listings.
Unbiased
The indications are that people trust the Organic listings much more than they do the paid listings because of the “unbiased” way that the organic result is listed. Because the Sponsored link was paid for, searchers think that they bought their way onto the higher rankings (which they did), rather than earning their ranking by being “relevant” to what people want to find.
Sales Value
Because organic search results are considered unbiased, the percentage of searchers who actually engage a web site is close to 18% higher on organic listings than they are on paid results. Those kinds of numbers mean sales dollars being generated as a result of organic positioning. The value of the visitors searching on organic listings, therefore, tends to be higher because the PPC searchers are sometimes considered “tire kickers,” more interested in the price of a product than they are the overall value that the product will bring them.
Awareness
Not everyone knows the difference between Sponsored listings and Organic listings, but the numbers are growing. In fact, about 58% of Google’s users already know the difference. As the number of knowledgeable searchers grows, so will the effects on the marketplace relative to Trust, Sales Value, Bias, Costs, etc.
Cost
The costs keep going up for PPC. Over half (57%) of companies polled complained that the price for certain keywords are too expensive and that the cost doesn’t justify the results. Especially during the holiday season when keyword costs can double. Compared to the relatively stable costs of organic listings expense, PPC rising costs are a definite disadvantage.
Results that last
Even though PPC campaigns tend to produce results quicker than an organic listing campaign, the work done to optimize your site for organic listing can continue to work for you until the next changes in the algorithms of the various search engines, and sometimes even longer than that. If you have a PPC marketing effort and you decide to end it, or if your budget runs out, any results you hope to gain will end as soon as your campaign ends.
Are you relevant?
Yahoo searchers said that almost 61% of the time organic results are more relevant than the paid listings. Google studies come back even higher – 72% of their users said that organic listings were more relevant to what they looked for in products or services. And relevancy is critical to search results.
Advertising Using Pay-Per-Click (PPC)
In some situations it might make good financial sense to use PPC, especially if your budget is limited and you’d like results much quicker.
Immediate Return
An organic SEO campaign can take a couple of months to see and direct results and, depending on your business, you may not want to wait that long. If your company has business that tends to be seasonal, then PPC advertising may be more of an advantage to you, especially if you usually only promote your business during certain times of the year.
Easier to Understand
Being able to control a PPC campaign with your own staff is sometimes highly desirable than to hire an outside company. Because you’re dealing directly with the search engines themselves – Google Adwords, Yahoo Search Engine Marketing, etc. – then you don’t need another company helping with the effort. PPC is much easier to understand and it’s far less complicated than Organic SEO, which makes it much easier for your own staff to control.
Reallocating money
Since you don’t have to sign a contract for a PPC campaign that you control yourself, you’re able to move your marketing budget dollars to a different program if the PPC effort isn’t getting the results you’d like to have. Because it does take some to see meaningful results, most of the companies that do Organic SEO require a contract for at least six months. When your advertising money is committed for six months or longer, you don’t have the option of using that money on different programs.
Usually Costs Less
PPC campaigns usually don’t cost as much as an Organic SEO plans. If your advertising budget is tight, paying for specific keywords that are relevant specifically to what you sell might generate the kind of search activity that you want – people looking for more “profitable” segments of your business, as an example. If your average ticket sale tends to run higher, then you might consider a PPC effort with specific keywords rather than an Organic SEO plan that might cost a few thousand dollars a month.
Again, if you can afford both marketing efforts, it would make sense to have them engaged at the same time in order to attract volumes of searchers and those looking for very specific products or services of your business. Organic SEO has obvious and distinct advantages over PPC advertising but there are definitely some situations where a PPC campaign would make more sense for your business.
Before you decide on which campaign to enlist, you should look closely at your business model to see which one would probably get the best results for you long-term. Minimizing your costs but maximizing your visibility is critical. After all, the reason you’re spending money on advertising is, hopefully, to get the best results you can.
Top 10 SEO Tips
July 6th, 2009
From the obvious to the “I never thought about that,” here are 10 of the top 52 tips on how to optimize your website for its turbo-charged rocket ride up the search engine rankings.
Be bold. Use the tags around some of your keywords on each page. Do NOT use them everywhere the keyword appears… once or twice is plenty.
Deep linking. Make sure you have links coming in to as many pages as possible. What does it tell a search engine when other web sites are linking to different pages on your site? It tells them that you obviously have lots of worthwhile content. What does it tell a search engine when all your links are coming to the home page? That you have a shallow site of little value or that your links were generated by automation rather than by the value of your site. Here is an example of Deep Linking, in this case to my personal happiness workbook.
Become a foreigner. Canada and the UK have many directories for websites of companies based in those countries. Can you get a business address in one of those countries?
Newsletters. Offer articles to eZine publishers that archive their eZines. The links stay live – often for many years – in their archives.
First come, first served. If you must have image links in your navigation bar, make sure to include text links as well. However, make sure the text links show up first in the source code because search engine robots will follow the first link they find to any particular page – they WON’T follow additional links to the same page.
Multiple Domains. If you have several topics that could each support their own website, it might be worth having multiple domains. Why? First, search engines usually list only one page per domain for any given search and you might warrant having two. Second, directories usually accept only home pages, so you can get more directory listings this way. Why not create a site dedicated to “gumbo pudding pops?”
Article Exchanges. You’ve heard of “link exchanges,” useless as they generally are. Article Exchanges are like Link Exchanges, only much more useful. You publish someone else’s article on the “history of pudding pops” with a link back to their site. They publish your article on the “Top 10 pudding pop flavors in Viet Nam” with a link back to your site. You both have content. You both get high quality links. (More on high quality links in other tips.)
Titles for links. Links can get titles, too. Not only does this help visually-impaired surfers know where you are sending them but some search engines figure this into their relevancy for a page.
Not anchor text. Don’t overdo the anchor text. You don’t want all your inbound links looking the same because that looks like automation – something Google frowns upon. Use your URL sometimes, your company name other times, “Gumbo Pudding Pop” occasionally, “Get gumbo pudding pops” as well, “Gumbo-flavored pudding pops” some other times, etc.
Site map. A big site needs a site map, which should be linked back to it from every page on the site. This will help the search engine robots find every page with just two clicks. A small site needs a site map, too. It’s called the navigation bar. See how the second navigation bar at the bottom of Last Minute Florida Villas is like a mini-site map?
There you have it: 10 of the 52 Top SEO Tips, a free tip sheet that comes with Don’t Get Banned By the Search Engines. There is quite a bit more to search engine optimization and there are always more details when looking at an individual site but these tips should help any website significantly improve its rankings.
Dallas PR and Online Reputation Management
July 6th, 2009
When selecting a PR firm in Dallas Texas or a PR Firm anywhere they must agree that with a library of more than 70 million videos, YouTube’s status as the leading video-sharing platform is indisputable. So much so that Google bought the company.
Companies of all shapes and sizes have turned to this platform to try their and put PR in their own hands. “Going viral”—that is the process of creating a video campaign that takes off and is seen by an audience of thousands or even millions of people who are actively searching for you or are in the beginning stages of buying. Smaller services like MetaCafe.com and Crackle.com are taking a huge leap in helping business promote as well.
Secondly, you need a PR firm that understands the local market as well.
Most Dallas PR Firms or Dallas PR Agencies are not as easy to come by as one might think. We take pride in our talents at Top Page Marketing and think you should take pride in your firm too. Dallas public relations, as well as any public relations in general should be based on four main principles
- What Image do we WANT to portray to consumers?
- How do we want others in the local or national media to see us?
- Who are we once the microphone is off and the interview/editorial piece is finished.
- Can we deliver?
We have the benefit of knowing how PR Agency’s work but we have the inside track record to prove we know what the main stream media is looking for and more importantly what will cause them to want to look at your press release.
While serving in Dallas Public Relations for many years our focus is not just in Dallas or DFW PR it is national. Dallas Public Relations Counselors have been known to either focus on campaigns that are bigger than they appear or some Dallas PR agencies drop the ball when a huge opportunity comes along for a client.
We offer a wonderful program that sets our PR Firm apart over any PR Firm Dallas has. Top Page Marketing has relationships with over 45 local media sources as well as personal and professional relationships with the news agencies. Due to the fact that PR marketing is so viral our clients reach is extended to these relationships causing the media’s to look at our clients with a longer pause than average PR or PR releases.
The reality is business growth is based on word of mouth and we have the relationships with all local media exchanges. The powers that be in the media rely on trusted information and rely on peer and facts.
Top Page Marketing Solutions also works very hard to improve a client’s web PR as well. It makes no since to go on national TV and promote your roofing company and when people go online to research you more they find a website that hasn’t been updated in two or more years or even worst some bad reviews.
It has been known to occur on the Internet that, on occasion, a former customer or a disgruntled former employee may feel as if they have been wronged or have a “score to settle.”
After a company’s best efforts fail to resolve the problem, the offended party begins their efforts to damage a company’s reputation. They will post negative comments on blogs, forums, and community boards, or they post a complaint with one of the many “I’ve Been Scammed by That
Company” websites. In some extreme cases we’ve even seen websites built for the purpose of damaging a company’s name as more of a “buyer beware.”
In the past, you would turn to a national PR firm for help. Today you need an Dallas interactive marketing agency or national interactive PR agency that knows about social media and how internet searchers buy as well as research. . With a little help, we can help you fix these problems and build your brand in the process.
The Internet is a big place which can be intimidating for businesses that cater only to a local market. Many local businesses don’t think there is anything to gain from Internet marketing.
Local Internet Marketing
Well, the truth is millions of Internet searches are being conducted every day by consumers looking for local businesses. There are huge numbers of people out there who use the Internet for research, but don’t trust it enough to make a purchase. Those people will be looking for local solutions to fulfill their needs. Furthermore, as great as technology is these days, you still can’t get a tooth cavity filled or try on cosmetic samples over the Internet.
Top Page Clickz makes local internet marketing and local PR a breeze! Thanks to our team of local-search experts and local news anchors and talk show hosts we are able to regionally target your Internet advertising as well as PR advertising so you won’t be wasting money trying to sell to people anywhere outside your selling area.
People in your town are searching RIGHT NOW for your services. Make sure you’re not missing the opportunity to get their business.
Posted in Top Page Marketing Solutions | 
Tags: dominate the internet, innovative marketing, online marketing | 
No Comments »
What Do They REALLY Want?
July 6th, 2009
Would it be accurate to say that all businesses are not the same? Every business has a competitor and has a similar service or product to offer to local or national buyers. So what makes them different? Business owners will tell you the level of customer service provided to their customers is what makes them succeed or fail. Now, we know that PRICE can also set businesses apart, but the overall picture comes down to one crucial element in every kind of marketing or advertising.
VALUE … that’s it! What makes your value stronger than the value other companies offer? What effort does your company go through to ensure a better customer experience than your competitors offer?
All web pages should not be created equal or copied. Some will serve as the perfect salesperson that can work for you 24 hours a day, seven days a week, 365 days and nights a year. Others, if not built properly, will lead to a quick retreat, never to be seen again.
Think of your Landing Page as the salesperson – a salesperson that can be scientifically trained to target your specific goals and needs. It can be tracked on any time frame and, if not producing, can be re-trained. It targets the exact customers you want and only utilizes the exact wording and specified phrases that you want to target. Top Page Clickz uses proven usability and conversion techniques to design Landing Pages that get your visitors to take action.
Creating Your Own Marketing Department
July 6th, 2009
Most owners don’t have the time to discuss their marketing efforts with local advertising firms. We offer a no-nonsense approach with ALL of our clients. It’s our desire to help our clients to achieve the ability to spend less money to get more buyers in the door.
We offer a program that enables business owners/managers to let us handle the local newspaper rep for you. This is where our experience in the advertising industry benefits our customer.
When using Top Page Clickz media buying solutions, you’ll see how we really do cost less, but accomplish so much more for you. We are also so much easier to use.
Posted in Top Page Marketing Solutions |
Tags: innovative marketing, marketing, offline marketing, online marketing |
No Comments »
Welcome to TopPageClickz.com!
July 6th, 2009
We offer a wide range of solutions for business owners and directors. If you have questions about the topics below, or any other questions, give us a call today.
- Can You Create a New Web Site That Is Effective and Gets the Results That I Want?
- Why Are ”Unique Landing Pages” Important to Me?
- How Can “Search Engine Marketing“ (SEM) Help My Business?
- What Is “Search Engine Optimization?” (SEO)
- I’ve Heard of “Link Building.” What is it?
- How Can I Justify – or Track -- My Marketing Efforts to See If It’s Effective?
- My Logo is Boring – Can You Help With Logo Design?
- What Kind of Marketing or Advertising Should My Business Do?