SE Optimization
Did you know that approximately 70% – 85% of website visitors are coming from searches on Google, Yahoo, and MSN? It is very important that your site is listed in the “natural” or “organic” search results on the search engines.
Search Engine Optimization is considered “the process of getting your website into these natural, organic or free listings on the search engines.” It is by no means an easy process.
Search engine inclusion is a very complex and lengthy process and it should require a well thought out plan of attack. These techniques have several terms.
Top Page Clickz focuses only on ethical strategies in order to achieve success. Even though there are no guarantees, there ARE a number of proven ways to improve your search result placement.
First, content is still king. You must give users visiting your site something to look forward to. This could be a “Do It Yourself” blog or an “Ask Our Professional ” article that is updated regularly by you or a qualified staff member. Relevancy is a main factor in search engine indexing, in fact, it is crucial with Google’s new search as users decide what is relevant to search.
There are times a client calls and tells us they have added blogs, they have a forum and they feel there is not enough time or man power to keep up with a search engines hunger for content. Not to mention the man hours paid in writing and preparing as well as the hours paid in development.
We focus on quality writing that is relevant to what users want.
Next is links, links and more links! Why are links so important? To follow some advice from a great business consultant we will Keep It Simple.
If you were to ask business owners and managers what makes their brick and mortar business successful and thrive, I’m willing to bet the first answers you would receive would be one of two things: repeat clientelle or referrals from existing customers.
With all that said, a link is like word of mouth or a referral from other sites that chose to point their “virtual finger” at you to tell others on their site that you are the expert or an authority in your field.
These are just two of the approximate 200 plus characteristics that search engines look at.
We would like to talk to you and give you a free website analysis to show you how we can help you reach more local buyers.
What is SEO?
Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search results. Usually, the earlier a site is presented in the search results or the higher it “ranks,” the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search and industry-specific vertical search engines.
As an internet marketing strategy, SEO considers how search engines work and for what people are searching. Optimizing a website primarily involves editing its content and HTML coding to increase both its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
The acronym SEO can also refer to “search engine optimizers,” which is a term adopted by an industry of consultants who carry out optimization projects on behalf of clients and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into website development and design. The phrase “search engine friendly” may be used to describe website designs, menus, content management systems, and shopping carts that are easy to optimize.
Another class of techniques, known as black hat SEO or Spamdexing, use methods such as link farms and keyword stuffing that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.
Understanding Your Business: Initial consultation and site review to discuss opportunities is needed.
- Analytics: Our team will install Google Analytics on your site to monitor and analyze site traffic.
- Reporting: Receive a baseline report, competitive analysis, and success recommendations.
- Keyword Analysis: Determine the 250 (Standard) or 500 (Advanced) keyword phrases.
- Page Optimization: Optimization of your home page, category pages and product pages.
- MetaData: Updates to meta-tags as needed to help drive new traffic to your site.
- Site Optimization: Internal linking structure management for search-friendly navigation.
- Custom Search Pages: We build keyword-rich landing pages and include H tags for your popular products.
- Sitemap: Creation and submission of search-friendly XML sitemap.
- Robots: Creation and inclusion of files for better content indexing.
- Site Submission: Site submission to Google, Yahoo**, MSN, AOL, Open Directory Project (ODP) and more.
- Directory Submission: Based on Page Rank and category relevance.
- Strategic Link Building: Reciprocal partners that can drive relevant traffic to your site.
- Search Portals: Build revenue by maximizing product reach to comparison shoppers.
- Social Networking: Top social networking sites including Facebook, MySpace, and YouTube – we’ll create your account and optimize your business profile.
* Content supplied by the client, optimized by the SEO specialist.
**Optional. Yahoo fees may apply
Consistent Optimization: We work to keep your site ranking high through ongoing link building, content development, blog entries and more.
- Analysis: Review of analytics to determine areas of improvement, needed key phrase changes, site recommendations and more.
- Reporting: Monthly search engine-ranking report to show new rankings and improvement in current rankings for chosen key terms.
What is ROI?
ROI (Return on Investment) is the amount your business profits from its marketing expenditures.
The goal of marketing is to increase revenues. Tracking ROI ensures that your marketing efforts are making you money instead of bleeding you dry. The Internet is the one place where ROI - on every single dollar spent - can be tracked. To do so properly, you need the tools and the expertise.
Our skilled and highly experienced Internet marketers from Top Page Clickz have the understanding required to properly set up an Internet marketing campaign, ensuring that you receive the highest ROI possible, and that you always know exactly what return you’re receiving on your marketing dollars.
